Halftone.
Start a project

Design studio · websites, automation, brand

Websites
with gravity.

Custom sites and the automation behind them, built to pull people in and keep them there.

Tell us what you need See the work

Live projects

Fatboy, Hair care shop
FatboyHair care shop
Only Way PT, Physical therapy
Only Way PTPhysical therapy
Seagrape Therapy, Psychology practice
Seagrape TherapyPsychology practice
Simon Feldman Studio, Film production
Simon Feldman StudioFilm production
Scoring Club, Indoor golf club
Scoring ClubIndoor golf club
Padel Circle, Community app
Padel CircleCommunity app
Second Home Social, Influencer mgmt
Second Home SocialInfluencer mgmt
YUMORI, Bathing house
YUMORIBathing house
Fatboy, Hair care shop
FatboyHair care shop
Only Way PT, Physical therapy
Only Way PTPhysical therapy
Seagrape Therapy, Psychology practice
Seagrape TherapyPsychology practice
Simon Feldman Studio, Film production
Simon Feldman StudioFilm production
Scoring Club, Indoor golf club
Scoring ClubIndoor golf club
Padel Circle, Community app
Padel CircleCommunity app
Second Home Social, Influencer mgmt
Second Home SocialInfluencer mgmt
YUMORI, Bathing house
YUMORIBathing house
Fatboy, Hair care shop
FatboyHair care shop
Only Way PT, Physical therapy
Only Way PTPhysical therapy
Seagrape Therapy, Psychology practice
Seagrape TherapyPsychology practice
Simon Feldman Studio, Film production
Simon Feldman StudioFilm production
Scoring Club, Indoor golf club
Scoring ClubIndoor golf club
Padel Circle, Community app
Padel CircleCommunity app
Second Home Social, Influencer mgmt
Second Home SocialInfluencer mgmt
YUMORI, Bathing house
YUMORIBathing house
Fatboy, Hair care shop
FatboyHair care shop
Only Way PT, Physical therapy
Only Way PTPhysical therapy
Seagrape Therapy, Psychology practice
Seagrape TherapyPsychology practice
Simon Feldman Studio, Film production
Simon Feldman StudioFilm production
Scoring Club, Indoor golf club
Scoring ClubIndoor golf club
Padel Circle, Community app
Padel CircleCommunity app
Second Home Social, Influencer mgmt
Second Home SocialInfluencer mgmt
YUMORI, Bathing house
YUMORIBathing house

Most sites just sit there. Yours should feel like something is happening.

~2 wks

To launch

Same day

Edits after launch

8

Live projects

1

Point of contact

Selected work

Things we've built.

See all 8 projects

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Fatboy
Hair care ecommerce · ConceptFatboy

A full storefront rebuild for a hair care range: nine pages and 24 products on a single honey amber accent.

Read the case study
Only Way PT
Physical therapy · Santa MonicaOnly Way PT

A brand, an eight-page site and a print kit for a doctor-led physical therapy studio.

Read the case study
Simon Feldman Studio
Film & photo · Westchester NYSimon Feldman Studio

A seven-page portfolio for a director and cameraman: show reels, aerial work, prints and booking.

Visit the live site

What we do

One studio, the whole stack.

Everything we do

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01

Websites

Custom sites that load fast, rank, and feel like nothing else in your category.

02

Automation

Intake, booking, reviews and follow ups that run themselves behind the site.

03

Brand and print

Identity, brochures and referral kits that match the site end to end.

Beyond the website

Your site, plus the busywork behind it.

Most small businesses lose hours a week to things software should be doing. We wire that up while we build, so the site brings in work and the follow up happens on its own.

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Intake that books itself

A new inquiry becomes a scheduled appointment without anyone touching it.

Reviews on autopilot

A review request goes out after every visit, timed so people actually leave one.

Follow ups that never slip

Missed calls, no shows and open quotes get a friendly nudge on their own.

One inbox for every lead

Forms, calls and DMs land in one place with the whole history attached.

How it works

Four steps, no surprises.

The full process

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Step 1

Call

Twenty minutes on what you do and who you want more of.

Step 2

Concept

A real homepage direction you can click, not a mood board.

Step 3

Build

The full site, wired up, on a private link as it comes together.

Step 4

Launch

Live on your domain, and we stay on after it ships.

After launch

We don't disappear.

Compare care plans

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Free

$0/mo

Your site on your own hosting, with 30 days of launch fixes.

Lite

$10/mo

Hosting, backups, security and small fixes.

Care

Most picked

$25/mo

Everything in Lite plus an hour of updates a month.

Growth Partner

$50/mo

New pages, SEO tweaks and analytics every month.

Ready when you are.

Tell us what you're building and get a straight recommendation back.

Start the conversation Start a project

Tell us about your business

Two minutes. No forms.

You will get a straight recommendation.

What kind of business do you run?