Case study
Seagrape Therapy.
A calm, warm website for a solo psychologist, built to make an anxious first-time client feel safe enough to book a free call.
Private psychology practice · Coral Gables · Web · Concept ’26
Visit live site ↗The challenge
Most therapy websites read like a directory listing: a stock photo, a list of modalities and a contact form. For someone reaching out for the first time, that's not enough to feel safe. A solo practice needs to show who the therapist is, what she helps with, and exactly what it costs and what happens next, without ever feeling clinical.
The approach
A coastal South Florida palette of cream, sea grape green and clay, with a short leaf intro on the first visit. Dr. Marsh is cut out on a sea grape arch so she greets you by name. Each specialty, from anxiety to burnout, gets its own page with a 'does this sound like you' checklist, so people can find her on Google for exactly what they're feeling. Fees, insurance and a numbered getting-started path are right on the homepage.
The outcome
A complete, live concept for a private practice: a homepage, an about page, four specialty pages, an FAQ and a consult request form. Built as a niche showcase for therapists and counselors, and ready to adapt to a real practice in days.
Home, about, four specialty pages, FAQ and get started
A once-per-visit intro: the sea grape leaf grows and the name rises
Specialty pages written to be found for anxiety, burnout, transitions and relationships
Inside the site
